Go-To-Market Engineer

About Instalily

Instalily is building AI Teammates (InstaWorkers™) that don’t just sit on top of workflows – they plug directly into ERPs, CRMs, and custom systems to actually do the work: quoting, parts identification, account management, order ops, and more across the physical-goods economy. We raised a $25M Series A from Insight Partners earlier this year and are now scaling our product and go-to-market. For more details on our fundraise, see: https://www.insightpartners.com/ideas/behind-the-investment-instalily/

Role Overview

We’re looking for a GTM Engineer to sit at the intersection of RevTech, RevOps, and GTM strategy.

You’ll own our internal revenue tech stack, design and operationalise RevOps processes, and build/test outbound plays alongside Sales and Product. You’ll be the person who can both design the system and get into the weeds wiring tools together, writing playbooks, and showing reps how to use them.

This is a great fit for someone with 0–3 years in RevOps / Sales Ops / Startup Ops who loves sales systems, experiments, and working directly with sales leadership.

What You’ll Do

1. Build and Own Our Internal RevTech Stack

• Design and maintain our internal GTM tool stack (CRM, sequencing / outreach tools, data enrichment, call recording, reporting).
• Partner closely with our engineering team to:
  • Define requirements for internal tools and workflows.
  • Translate GTM problems into clear product/engineering asks.
  • Test and roll out internal product features for the sales team.
• Build lightweight automations (e.g., workflows, integrations, scripts/Zapier/Make) to remove manual work from our GTM motion.
• Ensure data quality standards and monitoring are in place across tools.

2. Design RevOps Processes & Sales Enablement

• Define and continuously improve sales processes across the funnel (lead routing, qualification, opportunity stages, handoffs, renewals/expansion).
• Build dashboards and views that make it obvious what reps and leadership should care about each week.
• Create and maintain sales enablement assets:
  • Talk tracks, email templates, battlecards, call frameworks.
  • One-pagers and internal guides on how to use our tools and follow our processes.
• Partner with Sales to run onboarding & ongoing enablement sessions for new tools, processes, and plays.

3. Build and Test Outbound GTM Plays

• Work with Sales to design outbound campaigns and account plays (by ICP, segment, and trigger).
• Own the testing pipeline for outbound:
  • Hypothesise → design → launch → measure → iterate.
  • Test variables like ICP segment, channel mix, messaging, sequencing, and offers.
• Analyse performance (reply rates, meeting rates, pipeline created, cycle time) and turn learnings into repeatable playbooks.
• Help operationalise what works: ensure winning plays become standard and are easy to run again.

4. Be a Strategic Partner to Sales Leadership

• Act as advisor and thought partner to sales leadership on:
  • What’s working vs. not in our funnel.
  • Where we’re leaking pipeline or leaving money on the table.
  • What we should test next to drive pipeline and conversion.
• Bring structure and clarity to GTM conversations with clear insights, simple dashboards, and recommended actions.
• Contribute to quarterly and annual GTM planning (capacity, coverage, targets, and system needs).

What Success Looks Like (First 3-6 Months)

• Our GTM tool stack feels simple, reliable, and fast to reps.
• We have a clear, documented sales process – and reps actually follow it.
• We have 2–3 repeatable outbound plays that consistently create quality pipeline.
• Sales leadership trusts your reporting and regularly uses your insights to steer focus.
• You are seen as the go-to person for “How should we run this?” and “Can we automate this?”

You Might Be a Great Fit If…

• Experience:
  • 0–3 years in RevOps, Sales Ops, Revenue Operations, or Startup Operations (early-stage preferred).
• Operator Mindset:
  • You like owning problems end-to-end: understanding user needs, designing the process, building the flow, and measuring the outcome.
• Data-Driven, But Practical:
  • You’re comfortable pulling and cleaning data, building basic dashboards, and translating numbers into “So what? What should we do next?”
• Sales-Adjacent Comfort:
  • You enjoy working with sales reps and leaders, listening to calls, and translating what you see into better systems and playbooks.
• Bias to Action:
  • You’d rather ship a V1 this week and iterate than design the perfect V3 on paper.
• Clear Communicator:
  • You can explain complex workflows in simple, human language – in writing,, and in a room full of salespeople.

Nice to Haves

• Hands-on experience with a modern CRM, plus at least one of: sequencing tools, enrichment tools, analytics/BI, or workflow automation.
• Experience in B2B SaaS or sales tech.
• Prior exposure to building outbound motions (SDR/BDR or RevOps/ops support).
• Light technical skills (SQL, basic scripting, or API-based tools) – not required but a plus.
• Experience working directly with a founding team or in an early-stage startup.

Why This Role

• High leverage: Your work directly shapes how our revenue engine runs day-to-day.
• True cross-functional seat: You’ll work with Sales, Founders, Product, and Engineering.
• Fast learning curve: You’ll see GTM strategy, ops, and execution all in one place – and help define how “GTM engineering” is done at Instalily.

If you’re excited by the idea of combining RevOps, product-like thinking, and hands-on sales experimentation, we’d love to talk.